Digital Marketing: From Fundamentals to Future

This book immaculately blends both the worlds of traditional and digital and takes the readers through convergence of technologies in connected world, digital strategizing and engagement through content marketing and reputation management and Marketing 4.0 that is seamlessly moving from traditional to digital. This book aims to provide a foundation for using digital technologies and media based on the sound principles of marketing. It caters to the needs of students, academicians, corporates, entrepreneurs and individuals who would like to understand and explore digital marketing in their respective spheres. The book’s objective is to motivate and equip the readers to begin a career in digital marketing and use the concepts, illustrations and cases as a launchpad to venture into specific techniques, platforms and channels to unravel experiences in their digital marketing journey/career.


Table of Contents

CHAPTER 1 Convergence of Technologies and the Connected World

CHAPTER 2 Demystifying Digital Marketing and Social Media

CHAPTER 3 Digital Strategy Development and Planning

CHAPTER 4 Social Media Marketing: Process and Management

CHAPTER 5 Website Planning, SEO & SERP

CHAPTER 6 Web Analytics

CHAPTER 7 Digital Engagement

CHAPTER 8 Digital Content Marketing

CHAPTER 9 Digital and Business Marketing (B2B)

CHAPTER 10 The Digital Business

CHAPTER 11 Disruptive Digital Technologies and Impact


325.00 293.00



ISBN 9789353501532

Author(s): Swaminathan T. N.

Karthik Kumar

Additional information

Weight 1.25 kg


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